Kevin Eberly's Blog | Confronting America's Obesity Epidemic

I’ve talked about how wellness programs aren’t one size fits all. Wellness programs need to be personalized for each company, just as weight loss programs should be personalized for each individual, which is emphasized at The Center for Medical Weight Loss. A combination of factors can help you determine what type of program will be most effective. Castlight Health recently published “Six Drivers of Engagement,” which outlines factors to help you maximize your benefits program. As I go through the list, ask yourself, “How does this reflect my company’s culture?”

Gender: Females register for benefits at a 7.2 percent higher rate than males do. This doesn’t mean you should assume women will sign up without any incentives, but the gender demographic of your company can help you determine how to spread the word. If your company is dominated by men, for example, it may be wise to offer additional incentives or make the healthcare benefits more prominent. You may want to consider holding healthcare-focused meetings to educate and reiterate its importance.

Email: The survey found email is the most effective way to reach employees. Those with direct email access registered at a rate of 17.7 percent higher than those without access. Many jobs give employees instant access to email—it’s hard to miss one. It’s a simple way to grab attention and encourage an employee to take action. If you have the time, sending a weekly newsletter can also be beneficial. Make sure you highlight how a wellness program can be a fun and effective way to manage health. It’s a low-cost way to raise awareness and encourages employees to interact.

Plan Design: When the money is coming out of the employees’ pockets, they’re more conscious about their healthcare decisions. High-deductible plans bring money to the forefront of employees’ minds. Your workers are more likely to take steps to lower the cost of healthcare if it means keeping money in their wallets. This is where wellness programs come in. Present them as a way to lower costs. Emphasize that the healthier you are, the less medical attention you will need.

Incentives: In terms of engagement, the survey found incentives are very effective, with a high incentive seeing a 30.4 percent increase in registration compared with no incentive. Simply, incentives provide motivation if it doesn’t come from within. They can come in the form of monetary rewards, additional time off, gift cards, or company recognition.

Print Promotion: For those who do not have a desk job, digital promotion may not be the best option, which is where print promotion comes in. Hang posters around the office, send mail to the employee’s home address, and give away stickers, pens, or refrigerator magnets. Besides drilling it in employees’ heads, it also brings the conversation outside the office and into the home. Healthcare becomes a discussion about the family, which is a priority in many people’s lives. If healthcare is not a priority for your employee, it may be for his or her spouse, who can provide the nudge to make a change.

Employers working to better the health of their company faced a recent setback. On April 30 the IRS ruled that most wellness programs cannot be included in minimum healthcare coverage, meaning requiring employees to participate in company-sponsored health programs won’t be as simple as previously thought.

Under the Affordable Care Act, employers are required to offer a minimum benefits coverage for full-time employees, which includes a healthcare package, or pay a steep fine if they choose to forgo providing coverage. The only wellness program that will qualify for the minimum benefits package is smoking cessation programs.

The IRS cited the potential for many wellness programs to be discriminatory, putting sick workers at a disadvantage for lower premiums, as the reason for excluding wellness programs from the minimum benefits package.

It’s an unfortunate ruling considering more than two-thirds of adults in the U.S. are overweight or obese, which, like smoking, is a condition that needs to managed over time and is costing employers thousands of dollars per year.

Managing obesity requires a strong support system, and organized wellness programs provide that. It takes time, dedication, and motivation, which, especially when in the form of cash, can be very effective.

Although I am disappointed with the ruling, it does not mean wellness has no place in the office.

It’s worth the investment to provide wellness programs to your employees—financially and for the success of your company—even if it means just taking a few minutes out of the day to walk around the office and assess the overall health of your workers.

Interact with your employees. Listen to their concerns. Maybe an at-risk individual is scared to make a change in his or her habits. It’s understandable; change isn’t easy. However, listening to your employees can help you determine a wellness program that will attract the most participation. For example, if the majority of your employees say they don’t have the time for wellness, you can consider making a wellness program convenient, potentially making it a part of the workday to encourage higher participation.

Make it a fun part of your company’s culture. Studies show financial incentives encourage healthy behaviors. Consider a little friendly corporate wellness competition. Have employees agree to sign up for a wellness program and offer small rewards at the end of each week for a certain period of time. It can even be as small as $10 gift cards, but the camaraderie and support from the workplace will motivate a larger number of people to participate. The employee that loses the highest percentage of body fat, for example, will receive a larger financial reward.

Educate your employees. An AP-NORC Center survey of 1,011 adults nationwide found about half of people think their weight is healthy despite statistics that show two-thirds of adults in the U.S. are overweight or obese. Consider hosting health seminars as part of on-the-job training and have a wellness program accessible to begin immediately following a lecture. If employees don’t realize they need to make a change, they won’t. You have to bring the issue to the forefront of your employees’ minds.

America is on the right track. According to a recent Buck Consultants survey, “Working Well: A Global Survey of Health Promotion and Workplace Wellness Strategies,” in 2012, 76 percent of companies in North America offered health promotion programs to their employees. 

However, tracking wellness programs has proven a little tricky. According to the survey, just 35 percent of firms in the U.S. measured these programs for specific wellness program outcomes, down from 37 percent in 2010. 

There could be several reasons for this decrease. The most commonly cited factor: lack of resources—time, money, staff. 

But tracking wellness program outcomes doesn’t necessarily require an abundance of resources. In fact, research consistently shows programs that are in place for five years or more see the most significant cost savings. Five years may seem like a long time, and I understand this requires patience, but the long-term rewards are often worth the effort. 

While I like statistics and fact-based results as much as the next guy, the success of a wellness program doesn’t have to be measured by numbers alone. You can often see signs of progress through observation, by taking a few minutes a day to leave your desk and walk around the workplace. 

What do you see? Do your employees seem more productive? Are they happier? Do you notice a boost in office morale? Are your employees continuously engaged in the program? It’s the intangible factors provided by a well-designed wellness program that can boost your business. 

Beginning in January 2014, we will enter a world where the Affordable Care Act focuses on rewarding providers and payers who take preventable measures. Positive outcomes from conditions like medical weight loss will ensure full insurance reimbursement and lower overall healthcare costs. While it may take time to get full traction in the workplace, it’s an effort to take the cost burden off employers and motivate employees to take wellness seriously. 

In the long run, with this system everyone wins. Employers are satisfied because healthier workers are less costly, more productive, happier workers. Employees are given a little extra push (and maybe it’s the final push they need) to make necessary changes in their health. The obesity numbers in this country are disturbing, and it’s time we take responsibility for our behaviors. 

There are just too few hours in a day. Or, I should say employees don’t give wellness programs their time of day. 

According to a Global Corporate Challenge report, 86 percent of employees do not participate in wellness programs because they feel they do not have the time to do so. An initiative not being perceived as fun, interesting, or engaging was the second-most cited reason for omitting participation in wellness initiatives, as reported by 45 percent of employees.

If time is really the issue, it’s time we start looking at wellness programs in a new light. According to the report, wellness initiatives need to be easily accessible to employees, a part of the organization’s culture, and integrated into employees’ daily routines—in and out of the office. It’s about altering the thought process: It’s not a break from work, but a part of work. 

The good news is, for the majority of organizations, improving employee health is a main goal. Companies are recognizing the importance of wellness programs, and the next step is to make them an engaging priority. 

The key word: engaging. 

Almost all organizations, 99 percent, report the importance of fun as medium or high. However, only 10 percent of employees report wellness programs reaching high levels of fun. Many commercial wellness programs may be perceived as dull—you pick up meals, eat the same foods, and have few interactions with other individuals. 

This is where The Center for Medical Weight Loss stands out. CMWL’s focus on behavioral counseling sets the program apart from other weight loss centers. Patients build lifelong relationships with their physicians who monitor their weight loss, and the entire staff becomes a weight loss support system. 

According to the report, 84 percent of organizations believe long-term behavioral change is key to wellness strategy. This statistic is reassuring—quick fix weight loss is now the minority. Focus on behavioral counseling sits at the core of CMWL’s values. The program is engaging because it’s individualized, it recognizes weight loss isn’t one-size-fits-all, and it focuses on adopting a new lifestyle.  

So, what’s next? 

Organizations recognize the importance of wellness initiatives. It’s a step in the right direction. However, the report also shows the most at-risk individuals are not taking advantage of the programs offered. Take the time to set up a meeting with at-risk individuals and discuss how you, as an employer, can help them achieve better health. If you understand your employees’ priorities, you can work together to free up some time on their schedules for wellness initiatives; maybe even convince them that they can have fun while they lose weight.